One day, my significant other brought home a DIY perfume kit gifted by her coworker. Filled with excitement, we enjoyed making a roll-on with lovely rose petals and various oils. When we finished, both results made us happy, and I instantly fell in love with the creative process. I’ve purchased fragrances that cost me over $200, only to be disappointed by some that didn’t last as long as promised or just didn’t smell right. Now, I prefer to craft scents I genuinely love and feel comfortable wearing. That's why I curated my own small-batch fragrances. I strive to use high-quality ingredients.

“NOT MADE TO BLEND IN OR FIT IN.

OWN YOUR PRESENCE & BE YOUR OWN MUSE”

The term 'SELFISH' is often associated with a negative meaning, but it doesn’t have to be. Our new interpretation of selfish means:

- Choosing yourself

- Reconnecting with your identity

- Wearing what makes you happy and smelling how you want

You don’t need anyone’s permission or approval to be SELFISH.

Celebrate your individuality and embrace your right to prioritize yourself!

I hope you ENJOY! With love, J.R